We wanted to make a light up backpack but how do you encapsulate that in a name?
Anyone who's ever tried to think of a name for a small business will tell you it's not as straightforward as you think. You think of options but they're not quite right. You come up with something and find there's already a company called that or the domain name has been taken. The more we thought about it, the worse it got.
In the end, we turned to Paul Thwaites at Zut Alors and bingo, job done!
The name Futliit (pronounced Foot-lit) was Paul's idea and it summed up our whole business in one go. And when we saw the logo and colours for the first time, we knew we were on to a winner!
Have a look at our LED backpacks to find out more about how we can help you and your child stay visible in the dark. Join us and #BeFutliit!